Comps Tell You What the Last Founder Settled For

"Comparable transactions" sounds rigorous. It's really an average of what other founders accepted — some under pressure, some without the right buyer in the room, some just tired.

Your company isn't the average of that set. It's worth whatever the one buyer who can't lose you will pay. Finding that buyer, not benchmarking against strangers, is the actual job.

This is the belief 20Seven is built on. Everything else — the software, the process, the map — exists to make it true for you specifically.

Full piece coming soon.